Candy Bar Marketing

Here’s an excerpt from the new hit book, Candy Bar Marketing!

Market Your Products Like Candy Bars!

Candy Bars can be seasonal, they get a bad rap for health reasons, never on a grocery list unless it’s Halloween or Valentines Day, and people are loyal to certain candy bars.

Also, there’s a flood of candy bars in the market. In the 1920’s, over 40,000 different candy bars were made! How can anyone survive such competition?

Despite these negative odds, Snickers is making $425 million a year. I need to know why!

It’s safe to say that Candy Bar Marketing can be an example of how all businesses, non-profits, authors, musicians, artists and indie filmmakers should approach marketing.

Snickers is just Milk Chocolate, Peanuts, Corn Syrup, Sugar, Palm Oil, Skim Milk, Lactose, Salt, Egg Whites, Artificial Flavor. How is a product with those simple ingredients worth over $400 million a year?

If a candy bar can make millions, so can your products!

Candy Bar Marketing has been directly in front of us for a hundred years, but we’ve never considered its powerful influence on our own business, products, and services.

Until now…

Let’s be honest...

If you were at an event, set up a booth and sold your product along with a stack of candy bars, which would sell more? Your product or the candy bars? (Don’t be ashamed or defeated. I’ve been there!)

I know authors that sell more bottled water at an event than their own book. Why is that? How can you improve sales of your product and not be overmatched by bottled water or a candy bar?

In this book, whenever it says, “candy bar,” replace those words with your business, product, service or talent, then tweak it a bit to personalize the marketing idea for your ultimate goals.

Candy Bar manufacturers are just like YOU.

You might say, “Well Snickers and other top candy bars have the money and power to place their products in highly visible places at checkout lines all over the world.”

It’s an argument, but ask yourself this question, “Does everyone enjoy a Snickers?”

The answer is, “No.” Each candy bar brings uniqueness to the market and attracts a specific niche market. In some cases, a new market is formed.

Candy bar manufacturers must battle purchasing seasons and promote to a highly targeted and well-defined audience.

More importantly, the people that created these candy bars overcame obstacles and humbling moments. Does that sound like someone you know?

You can purchase Candy Bar Marketing for only $1.99! You'll never look at marketing the same way again!

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