The Power of 10
- Ron Knight

- Feb 3
- 2 min read

How do you increase book sales?
You need to reach thousands of readers.
False.
You need to reach 10 Loyal Fans.
That’s right. The Power of 10 is real and it works.
What can ONE Loyal Fan do for you?
· ONE Loyal Fan will talk about your book to others, which transforms into a word-of-mouth campaign.
· ONE Loyal Fan will post about your book on social media.
· ONE Loyal Fan will purchase other books as you release them.
· ONE Loyal Fan will purchase ancillary products that you may sell.
· ONE Loyal Fan will reach 200 people, which will then reach 8000 people in the next 120 days and grow to 320,000 people over the next few years.
What can TEN Loyal Fans do for you?
· TEN Loyal Fans will purchase your books, products and talk about you on social media.
· They will reach 80,000 people over the next 120 days and millions over the next few years.
How can that be?
Loyal Fans aren’t the average person. They are:
· Faithful.
· Reliable.
· Dedicated.
Loyal Fans become your marketing team, sales team, and public relations. They are working even when you aren’t working.
How do you gain a Loyal Fan?
Samples.
Samples.
Samples.
Keep putting out samples of your writing, especially to Ideal Readers who are people you believe will likely enjoy your book.
One of these Ideal Readers will come across your sample, love it, and purchase your book. They are now a Loyal Fan!
If you want five more examples of how to achieve Loyal Fans, click on the FIVE below.


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